Last year I stumbled across the Looky Looky blog, they had some dope tees for sale and I was lucky enough to cop one which I wore for the Sneaker Freaker Best of Best shoot. Although I was pretty much dying of pneumonia at the time, I'm glad I had a dope shirt to rock which just so happened to match my fave kicks of the year. Thanks Girls!
Now while I've taken my sweet ass time getting this interview up, the Looky girls have started a new website which includes an online store. Be sure to check it out, you can find the link at the end of the Q & A.
Pay attention world and meet our favourite Berliners - Looky Looky Posse. Of course considered a part of the growing Mayorette community - Crew love is true love!
Hi girls, can you introduce yourselves and give us a brief background?
We are three, we are close friends and we love our posse. We started doing the Looky Looky t-shirts for ourselves. Then friends started asking if they could also get t-shirts, so it began to get bigger.
What is Looky Looky all about? Who is it for?
The Looky Looky thing is small but not for special people and only kind of limited because we print only as many as we have pre-orders.
Looky Looky is all about crew love! when we see people with our shirts on, we know, "Hey, that must be a friend of a friend of ours". so it is like a huge crew in the end!
But don’t forget it’s just about t-shirts. We hate words like street wear and edgy. We are strong through our posse and love. Not through cotton.
How did you girls come together to start Looky Looky?
We have been friends for a long time and wanted to start a blog about sneakers and street wear, about what we love and also about what we hate. But as soon we started, we were bored because there are enough blogs that are about this.
We wanted to name this Looky Looky because you see something and it’s not too serious. That is what Looky Looky is all about - cotton, crew love and taking ourselves and design not too serious. It’s for women and men, this is important – no girly stuff.
What has been your favourite Looky moment so far?
When we started doing t-shirts for German rap star Sido. We were at a small, secret concert and waited in front of his security to get a chance to talk to him. Kind of embarrassing feeling like a groupie.
It was much fun getting an email from and him and weeks later, we were creating tees just for him and seeing them on TV.
Each time people are send us pics of wearing Looky Looky
T-shirts or doing the LL sign with their hands, I'm so happy because I never knew this could be possible. We love it when people buy a shirt and say “Thank you” ... For what?
This year has been exciting for you, what else have you got planned?
We will finish our first small web shop and we would like to do a new photo shoot and new collaborations with exciting people.
Tell us about Berlin and what we're missing out on.
You can live as you like in Berlin; you always will find similar people you can share your life with. Also, you will miss the curry wurst with ketchup and the unfriendly way the real Berliners are talking to you.
And forget about Berlin being sooo big. Now way. You always meet people on the street that you know, so this makes Berlin small.
But please, come to Berlin between June and September! Please! Berlin is like your boyfriend. If he is in a bad mood (Winter) he hates you. But when he is in a good mood (Spring and Summer) he will love you back a thousand times more and better.
So Berlin in Summer is the greatest place to be. Winter is unfriendly like the Berliner, but summer shows off a big heart.
If you are lucky you will feel it.
Favourite places in Berlin:
Luzi: Oranienstrasse in Berlin/Kreuzberg, small cafes and little shops, nice food.
Julia: Kreuzberg. From Kottbusser tor to Schlesisches tor and all the places in Berlin that my friends are living.
Conny: Cafe Morgenland hanging with the girls Barin der Mariannenstrasse with the girls. Teufelsberg is a great place to go as well. Of course the great Kurfuerstendamm in West Berlin.
What do you get up to in your time off?
Luzi: Music and meeting friends.
Julia: Meeting friends, watching movies, a lot of sitcoms and shit TV, cleaning my apartment (I loooove my apartment!)
Conny: Cookies on Thursdays and hanging out with Looky Looky and Co.
Luzi: Moskow Mule.
Conny: I agree!!!
Julia: White wine, Prosecco with Red Bull, Vodka with Red Bull.
Can't leave home without:
Luzi: My Air Max.
Julia: My mobile, my Nike shoes, money and my keys to my beautiful and clean apartment.
Conny: My new Von Zipper sunnies!
Luzi: Being somehow funny.
Julia: Mmmh, I don't know, they are secret to me too.
Conny: Trying to be funny.
Shout outs to:
Conny in Indo, Berlin posse and Sido.